Social Media Marketing: Mobile Facebook Tips and Tricks

Hey there, we are glad you’re back for another healthy serving of social media marketing tips and tricks from City Web Company. Today’s fare? Prepping your social media content for your Facebook mobile audience. And mobile users are, as we’ll discuss in a moment, actually the majority of social m...
Social Media Marketing: Mobile Facebook Tips and Tricks

Social Media Tips: How To Use Pinterest Rich Pins

Pinterest recently introduced a new way to increase the effectiveness of your company’s pins: rich pins. Before we reveal how helpful this new feature can be, let’s review the power of Pinterest.
We’ve already covered “Why E-commerce Websites Should be Using Pinterest (But Aren’t)” on the blog. F...
Social Media Tips: How To Use Pinterest Rich Pins

Increase Your LinkedIn Engagement by Linking Into These Few Strategies

LinkedIn has no rival when it comes to social networks primed for business-related connections. For those looking to make their next big career move or trying to make a business proposition in a B2B engagement, LinkedIn is the hub for all forms of professional interactions.
Why LinkedIn Should...
Increase Your LinkedIn Engagement by Linking Into These Few Strategies

Increase Your LinkedIn Engagement by Linking Into These Few Strategies

LinkedIn has no rival when it comes to social networks primed for business-related connections. For those looking to make their next big career move or trying to make a business proposition in a B2B engagement, LinkedIn is the hub for all forms of professional interactions.
Why LinkedIn Should...
Increase Your LinkedIn Engagement by Linking Into These Few Strategies

How Social Media Can Help You Fine-Tune Your Content Marketing Efforts

Content is everything in the marketing sphere. The question then is whether the content is being read and if so, how is it being received? It’s no secret that social media is the hub for sharing content and encouraging likes and shares. What most companies fail to do, however, is make use of the ...
How Social Media Can Help You Fine-Tune Your Content Marketing Efforts

Reputation Marketing: The Power of Social Media

Yesterday we debuted our Reputation Marketing Service on the blog. It was a good day. We’re already a little nostalgic about it. Remember when we shared the ins-and-outs of our latest and greatest marketing solution? Oh, and then, we went on to outline the power of the online review with a few b...
Reputation Marketing: The Power of Social Media

Online Business Mistakes You Can Avoid by Hiring Local Marketing Companies

Digital marketing has earned an autonomous stature within the business environment, and local marketing companies have a very precise role in developing strategic programs in order to make an enterprise become profitable over the internet. The multitude of marketing tools can become overwhelming even for a trained marketer, not to speak of a small company owner.

Whether you are a novice or an experienced entrepreneur, you can never know all the insides of running a successful online campaign, so marketing mistakes may occur and they might seriously affect your company’s image and reputation.

Professional local marketing companies point out that, most frequently, small-scale enterprise representatives fail to seek specialized help when it comes to understanding the difference between local, social, search or mobile marketing and subject their business strategies to amateur errors.

No Phone Number, No E-mail Address

One of the biggest mistakes a small business can make is not putting the phone number on the homepage or website. As surprising as this may seem, almost 50 percent of companies fail to list their contact numbers over the internet, and this happens in an era when telephones have become “smart” and give access to online sales.

Some companies make the same mistake with the e-mail address. This contact information is extremely important, because very few internet users have the patience of scrutinizing your website to find your contact form and fill it in. If they are interested in your products or services, they would most likely phone or send an e-mail.

No Social Media Activity

Social media marketing can be a pretty blurry area if you are not an “internet person”. The number of these channels is continuously increasing, making it difficult for any business to create profiles on every one of them.

Local marketing companies can help you in this department as well. It is extremely important to claim your profile, listing your business’ website, address, e-mail and phone number, so you won’t have to struggle to get it back from someone misrepresenting you.

Another huge mistake is to ignore your social media profiles by not answering comments or messages. This could be as harmful to your company’s image as any bad publicity. Do not delete negative comments either. It will only prove them right. Instead, give argumentative feedback.

Not Keeping an Eye on Conversations about You

Comments, messages or reviews containing your business name posted on other webs or social profiles must not be overlooked. Remember how hard you have worked for you good name. You don’t want to see someone trash it with a click!

Tracking these conversations is not difficult if you address experts. There are tools which can do the job in a matter of minutes and help you monitor and keep your business’ name clean.

If you identified any of these mistakes in your business strategy or you professionally want to avoid them, the safest way to go is to hire experts who know what internet marketing is all about. Unlike other local marketing companies, we offer you the most reliable solutions at the best prices, so be sure to contact us for further information.

Social Media Tips: How To Focus on Quality Not Quantity on Facebook

We are about to shock you. You ready? Facebook follower count is just a number, and too many followers can actually hurt you. We’ll let that settle in for a moment.
Now that you’ve had a chance to breathe, we’ll walk you through the social media numbers that actually do matter and how to improve ...
Social Media Tips: How To Focus on Quality Not Quantity on Facebook

Social Media Tips: Recipe to Increase Traffic to Your Blog (and Back Again!)

You have a blog (check!), and you have a social media presence (check!). But did you know it was possible to grow both your blog and social media engagement with a few savvy moves on your social posts and your blog?
First, we’ll give you a recipe for an irresistible social media post to p...
Social Media Tips: Recipe to Increase Traffic to Your Blog (and Back Again!)

Social Media Guidelines: How-To Create a Polished Twitter Profile

If you are just getting started on Twitter (or wanting to refresh or kickstart your online presence), it could be time for a profile review. Ask yourself a few quick questions to decide if your business needs a profile tune up.

Is your profile as polished as it could be?
Is your profile...
Social Media Guidelines: How-To Create a Polished Twitter Profile

Engaging Social Media Copywriting 101

We hope it’s obvious. We are passionate about quality content. And helping you and your business produce enticing copy on your site, company blog and social media accounts is one of our top priorities. Whew! Glad we got that off our chest.
Let’s say you’ve mastered generating search eng...
Engaging Social Media Copywriting 101

Social Media Image Guidelines: The Facebook Profile Picture

We just finished our five-part social media series on how to engage with your core audience on each of the top networks. We hope our tips helped! If you had a chance to read even one of those posts, you probably picked up on a major theme: Be Visual. Stats say that a well-placed image can...
Social Media Image Guidelines: The Facebook Profile Picture

Making Use of YouTube: Getting the Most Out of the Forgotten Social Network

While most people may not consider it as one, YouTube does fit the definition of a social network. It allows users to share content in the form of videos, enable users to subscribe to channels, post comments and freely embed and distribute videos to other sites and networks.
For the casual user,...
Making Use of YouTube: Getting the Most Out of the Forgotten Social Network

Easy Social Media Tips to Try Today Part 5: LinkedIn

With today’s LinkedIn rundown, we come to the end of our five-part social media tips series. In each post, we started with a quick 101 section to give you a better idea of each platform’s audience and unique features. Armed with this knowledge, you and your team should be able to…
A) Dec...
Easy Social Media Tips to Try Today Part 5: LinkedIn

Easy Social Media Tips to Try Today Part 4: The Power of Pinterest

Time for part four of our try-them-today social media tips series. Woo Hoo! We hope you’re excited as we are. Quick! What have you learned from our Facebook, Twitter, and Google+ guides so far? If we were going to answer (and we will, you’re welcome), we’d say be visual, be enticing and be infor...
Easy Social Media Tips to Try Today Part 4: The Power of Pinterest

Easy Social Media Tips to Try Today Part 3: Getting Started on Google+

Hello, and welcome to part 3 of our gotta-try-them-now social media tips series (whew, try saying that three times fast). We hope you’ve had a chance to test out some new Facebook and Twitter strategies that we presented last week. Overall, we still think upping your engagement (and eventually c...
Easy Social Media Tips to Try Today Part 3: Getting Started on Google+

Monetizing Your Corporate Tumblr: Can Microblogging Really Give the Same Benefits as Other Social Media Platforms?

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There is a laundry list of social network sites. Some like Facebook and Twitter have achieved global status while others remain somewhat obscure. Tumblr is one such site and has yet to fully come out of the woodworks. By no means is Tumblr an unknown entity; after all, it has been ranked among...
Monetizing Your Corporate Tumblr: Can Microblogging Really Give the Same Benefits as Other Social Media Platforms?