Digital marketing has earned an autonomous stature within the business environment, and local marketing companies have a very precise role in developing strategic programs in order to make an enterprise become profitable over the internet. The multitude of marketing tools can become overwhelming even for a trained marketer, not to speak of a small company owner.
Whether you are a novice or an experienced entrepreneur, you can never know all the insides of running a successful online campaign, so marketing mistakes may occur and they might seriously affect your company’s image and reputation.
Professional local marketing companies point out that, most frequently, small-scale enterprise representatives fail to seek specialized help when it comes to understanding the difference between local, social, search or mobile marketing and subject their business strategies to amateur errors.
No Phone Number, No E-mail Address
One of the biggest mistakes a small business can make is not putting the phone number on the homepage or website. As surprising as this may seem, almost 50 percent of companies fail to list their contact numbers over the internet, and this happens in an era when telephones have become “smart” and give access to online sales.
Some companies make the same mistake with the e-mail address. This contact information is extremely important, because very few internet users have the patience of scrutinizing your website to find your contact form and fill it in. If they are interested in your products or services, they would most likely phone or send an e-mail.
No Social Media Activity
Social media marketing can be a pretty blurry area if you are not an “internet person”. The number of these channels is continuously increasing, making it difficult for any business to create profiles on every one of them.
Local marketing companies can help you in this department as well. It is extremely important to claim your profile, listing your business’ website, address, e-mail and phone number, so you won’t have to struggle to get it back from someone misrepresenting you.
Another huge mistake is to ignore your social media profiles by not answering comments or messages. This could be as harmful to your company’s image as any bad publicity. Do not delete negative comments either. It will only prove them right. Instead, give argumentative feedback.
Not Keeping an Eye on Conversations about You
Comments, messages or reviews containing your business name posted on other webs or social profiles must not be overlooked. Remember how hard you have worked for you good name. You don’t want to see someone trash it with a click!
Tracking these conversations is not difficult if you address experts. There are tools which can do the job in a matter of minutes and help you monitor and keep your business’ name clean.
If you identified any of these mistakes in your business strategy or you professionally want to avoid them, the safest way to go is to hire experts who know what internet marketing is all about. Unlike other local marketing companies, we offer you the most reliable solutions at the best prices, so be sure to contact us for further information.
No comments:
Post a Comment