Learning about Internet Marketing

Internet marketing is not overly complicated but it is also not a process in which anyone can excel without making attempts to learn more about the subject. Business owners who do not know a great deal about Internet marketing but who wish to implement Internet marketing into their overall marketing strategy should carefully study the basic principles of Internet marketing before launching their online marketing campaign. Fortunately for these business owners there are a variety of options for learning about Internet marketing. These options may include online research, reading published books and studying successful Internet marketing campaigns.

Researching Internet marketing online is one method which can be used for learning more about this topic. This type of research can be very informative and can provide the business owner with a great deal of advice and other information. However, it can also provide the business owner with a great deal of misinformation. When researching any subject online it is very important to note that not all of the information available online is accurate. This may be due to a variety of factors including content which is written by those who do not have a great deal of knowledge about the subject matter as well as content which was written years ago and is outdated. This can be frustrating but fortunately business owners can still learn from the Internet. This just means they should be more cautious about accepting information as being accurate and may wish to verify the information they obtain before implementing an Internet marketing strategy.

Published books are another valuable resource for learning more about Internet marketing. There are a variety of books available which focus on this subject and provide a wealth of useful information. When selecting a book for use as research material it is important to seek out a book which received independent reviews which were positive. It is also important to seek out books which were published recently. This is important because the Internet marketing industry is evolving continuously and a book that was published only a few years ago may be outdated and may lack information on some of the new developments in the industry. The appeal of using published books to learn about Internet marketing is you can keep the books on hand for easy reference when you launch your Internet marketing campaign.

Finally business owners can learn a great deal about Internet marketing simply by studying successful Internet marketing campaigns. Try the Internet marketing blog at http://www.citywebcompany.com/blog/ for some great starter info. If your business offers products and services in a particular niche consider entering relevant terms in popular search engines and studying the websites of some of the highest ranking businesses. This can provide you with a great deal of insight into what these business owners are doing which may be contributing to their success. Examining everything from their website design to their search engine optimization strategies and even the content on their website can help you to determine why they are more successful than you. You should also consider how they are marketing their website which may include banner ads, affiliate marketing programs or other types of advertising. Armed with this information you can take the opportunity to implement changes to your own website and marketing strategy which may help you to gain a greater degree of success. Care should be taken to not copy anything directly from your competitors but to rather try to emulate their degree of success in your own way.

Is Internet Marketing Working For You?

Determining whether or not your Internet marketing campaign is working for you is a very important part of the advertising process. This is so important because while there is a great deal of Internet marketing which can be done without a great deal of expense, other types of Internet marketing do have financial costs associated with them. Also, in both cases there is a time and energy burden to orchestrating the Internet marketing. For all of these reasons it is important for business owners to continuously evaluate their marketing techniques and strategies to determine what is working and what is not. This will help the business owner to focus his efforts on marketing strategies which are providing positive results as opposed to those which are either not providing results or are only providing lackluster results. This article will examine a few different marketing strategies as well as how business owners can evaluate the effectiveness of these strategies.

Affiliate marketing is certainly one of the most cost effective Internet marketing strategies available. This marketing strategy involves having other website owners known as affiliates post an advertisement on their websites to direct Internet traffic to your website. This marketing strategy is cost effective because in most cases the affiliate is only paid when he produces a desired result such as enticing an Internet user to click through the advertisement or to purchase a product or service once they click through the ad. While the business owner is only paying for the advertisement when it produces a desired effect, it is still worthwhile to evaluate the effectiveness of these ads to determine whether or not they are working well.

Fortunately affiliate marketing ads have a natural feedback mechanism which makes it easy to evaluate how well the ad is working. This feedback is provided in the form of code embedded in the advertisement which specifies which affiliate generated the website visitors. This information is provided for the purposes of issuing payment to the affiliate but it can also provide the business owner with useful information on which affiliate ads are the most effective. This information is especially useful when the affiliates are posting different ads. The business owner may conclude the ads posted by the more successful affiliates are more appealing to potential customers and may opt to use this style of ad for all of their affiliates.

Business owners who use Internet marketing strategies such as posting on message boards to promote their business might want to consider asking customers to complete a short survey when making a purchase. This survey can include useful demographic information which is always helpful for marketing as well as information regarding where the customer learned of the products or services you offer. Including the message board web address as one of the responses will give you a good indication of whether or not the message boards are helping to drive customers to your website. You may also have some unofficial feedback in terms of the response to your postings on the message board. If the general consensus is in support of your posts, you may infer you are generating some interest in your business or website through this tactic.

Finally, an Internet marketing strategy can be evaluated by studying website traffic results as well as sales receipts. Anytime you implement a new Internet marketing strategy or technique it is worthwhile to study your website traffic reports and sales receipts carefully to determine whether or not there is a spike in either traffic or sales immediately after the marketing effort. For example, if you send out an e-newsletter to those who have requested additional information about your products or services, you may notice there is an increase in traffic or sales soon afterwards. This is a good indication the e-newsletter was well received and effective. However, if there is not a marked increase in traffic or sales subsequent to the e-newsletter it indicates the marketing effort was not effective.

PPC Advertising is Still a Growing Trend: How to Keep Your Business Climbing in a Slow Economy

For businesses that use it, PPC advertising provides some degree of security because it is one of the few online marketing trends that seldom changes. This is a stark contrast to organic SEO, which Google seems to constantly make drastic changes to. It can be frustrating when you invest months...
PPC Advertising is Still a Growing Trend: How to Keep Your Business Climbing in a Slow Economy

Social Media Marketing: Mobile Facebook Tips and Tricks

Hey there, we are glad you’re back for another healthy serving of social media marketing tips and tricks from City Web Company. Today’s fare? Prepping your social media content for your Facebook mobile audience. And mobile users are, as we’ll discuss in a moment, actually the majority of social m...
Social Media Marketing: Mobile Facebook Tips and Tricks

Social Media Tips: How To Use Pinterest Rich Pins

Pinterest recently introduced a new way to increase the effectiveness of your company’s pins: rich pins. Before we reveal how helpful this new feature can be, let’s review the power of Pinterest.
We’ve already covered “Why E-commerce Websites Should be Using Pinterest (But Aren’t)” on the blog. F...
Social Media Tips: How To Use Pinterest Rich Pins

Increase Your LinkedIn Engagement by Linking Into These Few Strategies

LinkedIn has no rival when it comes to social networks primed for business-related connections. For those looking to make their next big career move or trying to make a business proposition in a B2B engagement, LinkedIn is the hub for all forms of professional interactions.
Why LinkedIn Should...
Increase Your LinkedIn Engagement by Linking Into These Few Strategies

Increase Your LinkedIn Engagement by Linking Into These Few Strategies

LinkedIn has no rival when it comes to social networks primed for business-related connections. For those looking to make their next big career move or trying to make a business proposition in a B2B engagement, LinkedIn is the hub for all forms of professional interactions.
Why LinkedIn Should...
Increase Your LinkedIn Engagement by Linking Into These Few Strategies

Reputation Marketing: Responding to Negative Reviews

You work hard, and you believe that you deserve the 5-Star reputation that you’ve been building online. And, thankfully, most of the reviews you receive reflect that. Customers appreciate your quick service, high-quality products, and consistent employees. Nice work!
But as this Forbes author w...
Reputation Marketing: Responding to Negative Reviews

Internet Marketing for Beginners

Internet marketing for beginners is somewhat of an oxymoron. This is because while in theory the concepts behind Internet marketing might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of Internet marketing. With this in mind, this article will attempt to explain the concept of Internet marketing for beginners and will outline some basic strategies which can help a business owner to launch his own Internet marketing campaign. We will cover concepts such as creating a website, placing banner ads, sending out e-newsletters, orchestrating an email marketing campaign and optimizing your website for search engines.

One of the most basic steps for starting an Internet marketing campaign is to create a website. If you don’t have a website or have a poorly designed website you should consider creating or re-designing a website to adequately market your products. If you do not have experience in web design, there are a number of software packages which make it simple for those with no design experience to create a functional website. However, hiring a web designer is worthwhile because he can work to create a website which is attractive, functional and suitable to your products and series. He can also help you include more advanced features on your website.

Banner ads are another popular option for advertising your business on the Internet. Banner ads are advertisements which typically appear along the top of a website but it may also include smaller ads in other locations. Banner ads typically include graphics and text which entice Internet users to click on the advertisement. Once a user clicks on the ad, they are directed to your website. This type of advertising can be very effective when care is taken to place the advertisements on high traffic websites which attract an audience who may have an interest in your products.

Sending out e-newsletters can also be a part of an effective Internet marketing strategy. E-newsletters are essentially emails which may contain a variety of information including informative articles, useful quizzes, relevant advertising or any other information which is deemed worthwhile for the recipients of the e-newsletter. The importance of these newsletters is that they can be used as marketing tools which are not viewed by the recipients as an advertisement. One way to do this is to incorporate links or other soft sale approaches into the copy of the e-newsletters. However, care should be taken to keep these references minimal so the e-newsletter is not viewed as spam.

Email marketing campaigns can be another successful aspect of an Internet marketing campaign. Email marketing essentially involves sending out emails to a group of individuals who may be interested in your products and services. Care should be taken in sending out these emails to avoid sending emails which are unsolicited and will be viewed as spam. One way to do this is to only send out the emails to users who have requested inclusion on an email mailing list. Another way to do this is to provide value in the emails as opposed to just including advertisements. This can be done by offering relevant advice in your emails and other useful information which may be of interest to the recipients of the email.

Finally, optimizing your website for search engines is a critical aspect of an Internet marketing campaign. Search engines rank websites according to quality and relevance for particular search terms. Many Internet users appreciate the effort by search engines and use these search engines to find the best websites on a particular subject. This means the Internet users are likely to only visit websites which rank well with search engines. Therefore if your website is not high ranking, you are not likely to generate a great deal of traffic from Internet users who use search engines to find relevant websites. Top ranking websites are likely to obtain the most traffic from search engines and all websites falling on the first page of the search engine results will likely enjoy some degree of success in improving their traffic.

Facebook Paper: How To Use Facebook’s New App

The City Web Company team is always on the lookout for the latest trends in content marketing and social media strategies. Last month we found an interesting development: Facebook’s brand new mobile app, Paper. Launched just around Facebook’s 10th birthday, Paper is a fun new way for users to exp...
Facebook Paper: How To Use Facebook’s New App

Why Content Marketing Matters More Than Link Building in 2014

If you do any type of SEO work at all or outsource the duties to a third party agency, then part of the strategy more than likely involves traditional link building. This is the grunt work of creating one content piece after another, looking for guest posting opportunities, and creating accounts...
Why Content Marketing Matters More Than Link Building in 2014

Animations Are Not Just for The Kids: They Also Communicate Your Business Story

The human mind absorbs information more easily when the content is presented in a visual format. It saves the brain the effort of having to create mental images when the visuals are already in front of us. Better yet, when those images are in motion, it gives the viewer a more complete...
Animations Are Not Just for The Kids: They Also Communicate Your Business Story

Internet Marketing the Easy Way

Just like there are no magic weight loss cures or ways to earn money from home without a great deal of effort, there is no one simple solution to guarantee Internet marketing success. However, Internet marketing is not overly complicated and many business owners can enjoy at least some degree of Internet marketing success with only limited knowledge about the industry. This article will discuss some of the simplest Internet marketing strategies business owners can implement to promote their business online.

Participation in industry related message boards is one of the easiest ways a business owner can use the Internet as a promotional tool. Message boards are websites which provide a forum for Internet users who share a common interest to share information related to this subject or just socialize. Business owners may opt to join message boards which closely relate to their industry or the products or services they offer. This is important because doing this gives the business owners access to a group of Internet users who fall into the target audience for his products or services. It also gives the business owner the opportunity to promote his own website. Many message boards allow users to place a link to their own website in their signature. Business owners who do this and also contribute useful commentary on the message boards may attract potential customers via the link they place in their signature.

Additionally, some message boards may even allow users to post links in the body of the message. This gives the business owner the opportunity to offer his link in response to questions and comments when doing so is relevant and offers something of value to the online conversation. However, care should be taken to carefully review the terms of service and all guidelines on the message board before posting links to ensure this is not a violation of the policies of the message board. Failure to adhere to message board policies may result in removal from the message board or the posts being viewed as spam by other users.

Another simple, but effective, Internet marketing strategy is to hire a consulting firm with search engine optimization (SEO) experience to assist you in achieving high search engine rankings. While the concept of SEO can be rather complex and understanding the most effective strategies and how to properly implement them may take years of experience as well as continual education, the ability to hire a qualified SEO firm is as simple as knowing how to interview candidates and select the most qualified one. Handling your own SEO efforts can be rather difficult but hiring another firm to take care of this for you is not only easy but it can have a significant impact on your website traffic because high search engine rankings typically translate to improved web traffic. This is because Internet users trust search engines to serve the most relevant websites first and typically only visit the best ranking websites when they search for a particular term.

Similarly another simple way to enjoy Internet marketing success is to hire a consulting firm to plan and execute your Internet marketing strategy. Just like SEO, Internet marketing is essentially a full time job. Business owners may have a great deal of difficulty trying to run their business and organize their Internet marketing. Outsourcing this work eases the burden on the business manager and will likely produce more favorable results.

SEO 101: Key Components to an Optimized Search Engine Result

If you follow our blog, you know we just started offering Reputation Management solutions along with our blogging and social media packages. But did you know that we are also Search Engine Optimization (SEO, for the uninitiated) specialists?
Although we often talk about how quality content is...
SEO 101: Key Components to an Optimized Search Engine Result

Embrace The Power Video Marketing Has to Persuade and Impress Communities

Regardless of your industry or what you are trying to sell or promote, a video can be added to your marketing arsenal. In fact, there really is no excuse for not having one considering that platforms like YouTube are freely available. Unless you are really aiming for a professional and edited...
Embrace The Power Video Marketing Has to Persuade and Impress Communities

Know Your Audience When Marketing Online

Internet marketing is quickly becoming one of the most popular advertising options available. The Internet reaches a worldwide audience and is available 24 hours a day. For this reason more and more potential customers are turning to the Internet for a variety of reasons including researching products and services and making purchases. As more and more consumers turn to the Internet for these reasons, it is important for businesses to establish an online presence. This is so important because failure to do so may result in their competitors gaining an edge over them in competing for sales. While it is important for business to begin Internet marketing campaigns it is also important for these same businesses to realize basic advertising principles still exist and they cannot neglect these principles. Most importantly those who advertise online have to be aware of who their target audience is and how to reach this audience.

As with any marketing campaign, business owners should do some market research before they launch their Internet marketing campaign. Ideally this will involve hiring a research consultant with a great deal of experience in conducting and evaluating this type of market research. The results of this research should determine the basic demographic information for the target audience. The results should also include information on how to reach this target audience. A business that cannot afford to hire a consultant to conduct this market research should still make an effort to obtain this information on their own. This can be done through informal polls of current clients. This information may not be as comprehensive as the information obtained in a more formal study but it can still provide a great deal of insight into the best way to reach the target audience.

Once this information is obtained, it is important to tailor the Internet marketing campaign to appeal to the target audience. There are a number of different variables which can be modified to ensure the right message is reaching the right people in a manner they can understand and in which they can relate. Some of the ways in which your Internet marketing campaign can be tailored in this way include the aesthetics of your website or advertisements, the wording of your copy and the use of more advanced design features such as audio and visual or interactive tools.

The aesthetic appeal of a website can greatly contribute to how the website is viewed by the members of the target audience. A website which is designed to attract the attention of an older generation with more conservative tastes should include muted colors, clean design and conservative graphics. This will help to ensure the target audience enjoys the website. Conversely if you are looking to appeal to a younger audience with more liberal viewpoints you might chose to design the website with bold colors, eye catching graphics and creative design features.

The copy you include on your website should also take your target audience into consideration. Consider the examples of a conservative and a liberal audience listed above to create a better understanding of how the copy on your website can appeal to the target audience. When marketing to a more conservative audience, the copy should be tailored to use formal language and use facts to back up viewpoints. However, when you are marketing to a more liberal audience or a younger audience you can consider using less formal language which is likely to appeal to the target audience. You can also focus more on emotion to express viewpoints.

Finally, when a website is created for the purposes of Internet marketing it is important for the design of the website to appeal to the target audience. You may wish to include audio and video clips on your website but these clips should appeal to the target audience. For example if your website sells skateboards you might consider incorporating audio clips from punk rock bands as opposed to country music bands. There may be some skateboarders who enjoy country music but in general punk rock music more closely represents the skating culture. Keeping these details in mind is very important for Internet marketing.

The Dos and Don"ts of Guest Blogging

If you keep up with online marketing news at all, you may have seen some of the buzz about Google’s latest stance on guest blogging. Matt Cutts, Google’s head of their Webspam team, “called” the fall of the guest blog this January. He claims that while at one time inviting a guest writer to post ...
The Dos and Don"ts of Guest Blogging

Content Marketing Definitely Works, But How?

The saying that “content is king” is an adage that has been reverberated hundred times over in the online marketing industry. Content certainly plays a major role and is the bridging factor that brings businesses closer to their consumers. The key is to create content that is worthy for a human a...
Content Marketing Definitely Works, But How?

Hiring a Consultant for Internet Marketing

If you are considering jumping into the world of Internet marketing but do not have experience in this type of marketing, it is definitely worthwhile to consider hiring a marketing consultant to assist you in your advertising endeavor. This is important because they can do a great deal to assist you in ensuring that the marketing effort is a success. You may pay more for their services than you would to handle the Internet marketing on your own but the results you gain from the effort will likely be significantly higher. Hiring a consultant to assist you in your Internet marketing campaign is even a worthwhile endeavor if you have some experience in Internet marketing but are competing in a competitive niche and need some additional assistance to help you rise above the competition.

The key to hiring a consultant to assist in an Internet marketing campaign is to hire the right consultant. You will find there are many different options available to you as Internet marketing has become a huge industry. However, not all consultants are created equal. You may find that some consultants can create significantly better results than other consultants. There are, however, a few characteristics to look for when seeking a qualified consultant in the Internet marketing industry. Surprisingly cost is not one of the most important considerations. Experience and past performance are much more important. You can compare costs among consultants who are similarly qualified but using cost as a primary source of evaluation is not recommended.

Experience is very important when it comes to selecting a consultant to assist you in an Internet marketing campaign. Experience is critical because consultants who have a great deal of experience also have a great deal of understanding of which techniques work best and which techniques are not as effective. This can save you a great deal of time and money as there will likely not be as much experimentation necessary as there would be with a less experienced consultant. More experienced consultants will also likely be better skilled at dealing with clients and will likely answer your questions more quickly and keep you better informed about the progress of your Internet marketing campaign. All of this is important because you will likely be very interested in receiving progress reports and staying up to date on everything that is going on with your Internet marketing campaign.

Seeking out a consultant in the Internet marketing industry with an excellent past record of performance is also very important. This is so important because consultants who have had a great deal of success in the past will likely have a great deal of success while assisting you as well. Past performance is considered to be one of the best indications of future performance. This does not mean that new consultants are necessarily going to perform poorly but there is some risk involved in selecting a marketing consultant who does not have a great deal of experience or who has not performed well in the past. You can feel much more confident putting your Internet marketing campaign in the hands of a consultant who typically generates the type of results you are looking for in your own Internet marketing campaign.

Once you have evaluated consultants on the basis of experience and past performance, it is time to start considering price. Considering price early in the process of seeking a consultant may cause you to be influenced by price over performance. Some consultants may be incredibly affordable but if they are not capable of producing the desired results, it may end up being a complete waste of money. However, once you have narrowed your list of potential consultants down to a few qualified candidates, it is definitely time to start comparing prices. Once you are confident each of the candidates on your list is well qualified, choosing the least expensive candidate is worthwhile. However it is important to note all of the fees involved to ensure you are making an accurate cost comparison.

Reputation Marketing: 8 Ways to Win More Positive Reviews

You all probably know it by now, but we’re going to tell you again. (Lucky you!) We launched a new service this week: Reputation Marketing. We’ve been celebrating its inauguration with a blog series. First up, we covered the ins and outs of our service, plus the power of the online review. Yes...
Reputation Marketing: 8 Ways to Win More Positive Reviews

High-impact Inbound Marketing Strategies 101

There is a reason outbound marketing is hardly effective: people just don’t want to be bothered. A cold call in the middle of the day or the television commercial that interrupts Family Guy midpoint can elicit emotions that range from mild annoyance to hair pulling aggravation. This is why i...
High-impact Inbound Marketing Strategies 101

How Social Media Can Help You Fine-Tune Your Content Marketing Efforts

Content is everything in the marketing sphere. The question then is whether the content is being read and if so, how is it being received? It’s no secret that social media is the hub for sharing content and encouraging likes and shares. What most companies fail to do, however, is make use of the ...
How Social Media Can Help You Fine-Tune Your Content Marketing Efforts

Reputation Marketing: The Power of Social Media

Yesterday we debuted our Reputation Marketing Service on the blog. It was a good day. We’re already a little nostalgic about it. Remember when we shared the ins-and-outs of our latest and greatest marketing solution? Oh, and then, we went on to outline the power of the online review with a few b...
Reputation Marketing: The Power of Social Media

Reputation Marketing: The Latest & Greatest from City Web Company

Big News: City Web Company is debuting a powerful new service. Drumroll….you ready for it?…Reputation Marketing! We think that your online reputation (generated largely by online reviews) is one of the most pivotal pieces in your online success. Reputation Marketing is our...
Reputation Marketing: The Latest & Greatest from City Web Company

Is Your Business Into Reciprocal Loyalty Marketing? If Not, Here is Why You Should Get on Board

80% of a company’s business comes from 20% of its customers. This is why marketing needs to focus on more than just bringing in new consumers. A part of the resource needs to be allocated to customer retention and ensuring that those consumers remain loyal so that they don’t wander into com...
Is Your Business Into Reciprocal Loyalty Marketing? If Not, Here is Why You Should Get on Board

Branding Essentials: What You’ll Need To Keep Your Online Presence Strong

There are several brands that just stand out due to immense company popularity. Logos like those belonging to Nike, Pepsi, UPS or Sony leave a strong impression because of effective branding strategies. While said companies have been around long before the web, they had a way of appealing to...
Branding Essentials: What You’ll Need To Keep Your Online Presence Strong

Online Business Mistakes You Can Avoid by Hiring Local Marketing Companies

Digital marketing has earned an autonomous stature within the business environment, and local marketing companies have a very precise role in developing strategic programs in order to make an enterprise become profitable over the internet. The multitude of marketing tools can become overwhelming even for a trained marketer, not to speak of a small company owner.

Whether you are a novice or an experienced entrepreneur, you can never know all the insides of running a successful online campaign, so marketing mistakes may occur and they might seriously affect your company’s image and reputation.

Professional local marketing companies point out that, most frequently, small-scale enterprise representatives fail to seek specialized help when it comes to understanding the difference between local, social, search or mobile marketing and subject their business strategies to amateur errors.

No Phone Number, No E-mail Address

One of the biggest mistakes a small business can make is not putting the phone number on the homepage or website. As surprising as this may seem, almost 50 percent of companies fail to list their contact numbers over the internet, and this happens in an era when telephones have become “smart” and give access to online sales.

Some companies make the same mistake with the e-mail address. This contact information is extremely important, because very few internet users have the patience of scrutinizing your website to find your contact form and fill it in. If they are interested in your products or services, they would most likely phone or send an e-mail.

No Social Media Activity

Social media marketing can be a pretty blurry area if you are not an “internet person”. The number of these channels is continuously increasing, making it difficult for any business to create profiles on every one of them.

Local marketing companies can help you in this department as well. It is extremely important to claim your profile, listing your business’ website, address, e-mail and phone number, so you won’t have to struggle to get it back from someone misrepresenting you.

Another huge mistake is to ignore your social media profiles by not answering comments or messages. This could be as harmful to your company’s image as any bad publicity. Do not delete negative comments either. It will only prove them right. Instead, give argumentative feedback.

Not Keeping an Eye on Conversations about You

Comments, messages or reviews containing your business name posted on other webs or social profiles must not be overlooked. Remember how hard you have worked for you good name. You don’t want to see someone trash it with a click!

Tracking these conversations is not difficult if you address experts. There are tools which can do the job in a matter of minutes and help you monitor and keep your business’ name clean.

If you identified any of these mistakes in your business strategy or you professionally want to avoid them, the safest way to go is to hire experts who know what internet marketing is all about. Unlike other local marketing companies, we offer you the most reliable solutions at the best prices, so be sure to contact us for further information.

Social Media Tips: How To Focus on Quality Not Quantity on Facebook

We are about to shock you. You ready? Facebook follower count is just a number, and too many followers can actually hurt you. We’ll let that settle in for a moment.
Now that you’ve had a chance to breathe, we’ll walk you through the social media numbers that actually do matter and how to improve ...
Social Media Tips: How To Focus on Quality Not Quantity on Facebook

Interview with Joe Pulizzi: How to Break Through the Clutter with Epic Content Marketing

There’s no question that Joe Pulizzi is the undisputed godfather of content marketing. In fact, he began using the term way back in 2001, when many of the rest of us were just warming up to the idea of email as a marketing platform. Joe is a true visionary, founder of Content Marketing I...
Interview with Joe Pulizzi: How to Break Through the Clutter with Epic Content Marketing

Blog Checklist: 12 Steps to the Perfect Post

It’s nice to get things down to a formula. Like your well-oiled morning routine:

Wake Up
Work Out (We can be aspirational, here)
Shower
Breakfast
COFFEE
Get Dressed
Head to Work

While your mornings may look a little different (Roll out of bed, Grab shirt and pants, Get in Car), you’ve still spe...
Blog Checklist: 12 Steps to the Perfect Post

Direct Response Advertising for Those on a Fixed Budget

Most marketers recommend a non-promotional approach and a marketing style that focuses on cultivating consumer trust and active engagement. Such methods often focus on interaction and dialogue through social media and treating consumers as if they are friends rather than customers. While this a...
Direct Response Advertising for Those on a Fixed Budget