Easy Social Media Tips to Try Today Part 4: The Power of Pinterest

Time for part four of our try-them-today social media tips series. Woo Hoo! We hope you’re excited as we are. Quick! What have you learned from our Facebook, Twitter, and Google+ guides so far? If we were going to answer (and we will, you’re welcome), we’d say be visual, be enticing and be infor...
Easy Social Media Tips to Try Today Part 4: The Power of Pinterest

Two-Way Twitter: Why Twitter Should Be The Tin Can Between You And Your Fans

Facebook appears to be the default network of choice when it comes to leveraging social media for marketing gain. There is nothing wrong with this as Facebook rightfully earned its title as the alpha male of social networks. However, companies are severely limiting the scope of their business if...
Two-Way Twitter: Why Twitter Should Be The Tin Can Between You And Your Fans

What Blog Writing Can Do for Your Business

Marketing your business online doesn’t need to be hard. In fact, it can be positively easy. Every aspect of your business success – traffic, leads, and even customers – can be improved by using one powerful tool: a business blog. As we’re about to illustrate, blog writing...
What Blog Writing Can Do for Your Business

Kick-Start Your Inbound Marketing in 2014 with Insights from Ahava Leibtag

Today, I’m thrilled to catch up with Ahava Leibtag, a web content strategist and author. She leads AHA Media Group, a web and content consulting firm, and writes the blog Online it ALL Matters.
Ahava is passionate about content and prides herself on tackling the toughest content p...
Kick-Start Your Inbound Marketing in 2014 with Insights from Ahava Leibtag

Easy Social Media Tips to Try Today Part 3: Getting Started on Google+

Hello, and welcome to part 3 of our gotta-try-them-now social media tips series (whew, try saying that three times fast). We hope you’ve had a chance to test out some new Facebook and Twitter strategies that we presented last week. Overall, we still think upping your engagement (and eventually c...
Easy Social Media Tips to Try Today Part 3: Getting Started on Google+

One of the Best Local Marketing Companies Can Help You with You Social Marketing Strategies

By hiring one of the local marketing companies to help your local business, you can increase traffic to your site, traffic which translates into profit in the end. Many business owners ignore the fact that traditional marketing strategies are no longer as useful as internet marketing. But in order to get people to see your website, there are things you must do.

One thing you could do yourself, without asking for help from one of the local marketing companies, is to take advantage of Twitter’s functions. Using Twitter to advertise your company can offer numerous advantages, since it is a powerful business tool. By using Twitter, you can interact with people without having to wait for them to follow you. You can be the first to follow and interact with them, which might spark their interest and make them eager to find more details about your business and the services that you offer.

A feature that makes Twitter such a powerful internet marketing tool is its advanced search. It allows you to pinpoint people twitting on various topics within a distance of up to 1000 miles. That means that if you are a roofing contractor and spot someone tweeting about a roof replacement, you can easily join in.

By using Bing’s Twitter Maps application, you can have a more detailed and visual map of people tweeting about specific topics in a region. In order to do so, go to Bing Maps and search for the Map App box which can be found on the bottom left sidebar. Once you have located it, select Twitter Maps and type in the search box the keywords you’re interested in, which will allow you to see where the tweets related to your search are located.

You can use Twitter in another way before calling one of the local marketing companies. By using the Twitter Grader, you are able to target the most influential Twitter users in a specific area, since it will show you the most popular ones in the top 100 cities. If you’re interested in finding more users in more cities than the ones listed on the Twitter Grader, you can use Wefollow, where you can find the most popular or most followed Twitter users in a specific city.

Using the social networking sites to advertise your company and make it known can yield great results, but there are other things which you can do to optimize your site for local internet searches, for which you should call a professional. If you need any help with your website, you should contact City Web Company, as they are one of the best local marketing companies on the market, and they will greatly help your business obtain better visibility on the internet.

Monetizing Your Corporate Tumblr: Can Microblogging Really Give the Same Benefits as Other Social Media Platforms?

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There is a laundry list of social network sites. Some like Facebook and Twitter have achieved global status while others remain somewhat obscure. Tumblr is one such site and has yet to fully come out of the woodworks. By no means is Tumblr an unknown entity; after all, it has been ranked among...
Monetizing Your Corporate Tumblr: Can Microblogging Really Give the Same Benefits as Other Social Media Platforms?