A Few Ideas on How to Market Locally

Many small business owners don’t know how to market locally, which results in a low client base and many related problems. Being visible on local searches is what internet marketing is all about, but in order to be visible, you must optimize your website for search engines.

Claiming your listing on top search engines such as Google, Yahoo and Bing is extremely important when it comes to local internet marketing. This will greatly help your website even if you don’t do anything else to optimize it. Many people who don’t know how to market locally overlook these extremely important details.

In order to claim a Google Places listing, you need to sign into your Google account. If you don’t have one yet, what are you waiting for? Go and make one ASAP! Next, you need to search on Google maps for a link which says “Business owner?”.  You should be able to locate it on the top right corner, just above the map. If you don’t have a listing, you will need to make one on Google Places. After you’ve claimed your listing, Google will send you an automated message with a code which will be needed in order to verify the listing. Make sure you add as many details as possible, and you can also add photos and videos.

Claiming your business listing on Bing Local is pretty straightforward, and can be done by searching for it in the Local Listings. In case you can’t find a pre-existing one, you can create one from scratch with the help of the Bing Business Portal. Just like with Google, try to add many details in order to increase the chances of ranking higher than others on Bing.

Knowing how to market locally is very important, and claiming your listing on as many search engines as possible is advised. A third popular search engine is Yahoo. In order to claim your listing, you just have to sign into your Yahoo account and search for it on Yahoo Local. To add more details and media, click on the Enhance button.

Besides these basic things, there are numerous other tweaks which can be done with the help of a professional such as the City Web Company. We are specialized in optimizing websites in order to make them more visible on local searches. If you are confused and wonder how to market locally, be sure to give us a call and ask for help.